The Top Three Important Metrics That Show the Performance of Your Website
It is important to understand the fact that website metrics are never created the same. Do not make a costly mistake of checking on your business metrics against things that add no value to your site or business. If whatever metrics you are measuring are not leading to any success, rest assured you are wasting your time, money and effort. One of the greatest advantages of measuring website performance correctly is to improve the user experience. It will also mean you will keep your already acquired traffic coming back. The other thing worth mentioning is you get not only to identify but also fix possible hitches that may not be noticeable to your competition.
A metric can be defined as an indicator of the performance and action of a website. It needs no mentioning if you have performing metrics, it means your business is also performing. You shouldn’t make the mistake of checking your site performance without ensuring it aligns to your marketing KPIs. The secret is to identify the metrics that are a sure bet to succeed. Read on to learn about the most common metrics to watch out for.
The first and most important indicator that you should be looking at is what is known as Time to Title. This is simply an indicator of the amount of time it takes your web page titles to load and appear on the visitor’s browser. At the very least, Time to Title shows how this all-important part of your website is performing – the gateway to all other content of a website. The best way to measure this would be in real time where you check and follow through all the marketing campaigns in place that drive organic traffic to your site.
The other important metric to check would be on the number of visitors directed to your website at any given point in time. No doubt measuring traffic to this site at any given point in time is the greatest measure of success in online marketing campaigns. Should you see high traffic, it means your marketing campaigns and efforts are paying off. It also helps you know the performance of the different marketing campaigns you have employed.
You also have to check your website’s metrics in terms of the bounce rate of your site. Basically, the bounce rate will enlighten you on how your web visitors are finding your website. When your website has a high bounce rate, no doubt your SEO efforts may be misaligned, so you have to go back to the drawing board and check. The calculation is done against the number of visitors that have left abruptly.
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