Websites – Getting Started & Next Steps

Advantages of a Business Logo

This is a form of logo that is drawn down for a certain company and is unique to it in the representation of its brand. The trademark is usually owned by one person or a legal corporate firm. A company usually presents itself by printing the trademark on its products, the packages or on its official business documents. Major organizations identify themselves by getting the trademark also on their buildings.

Various assets owned by an organization for business such as vehicles usually have the trademark designed on them. These symbols were first designed and printed for bakers. Then thereafter followed the laws that were enacted to govern the use of trademarks. The trademark distinguishes different brands by different organizations. In some scenarios an organization may distribute a product or service that contains another organization’s trademark. This can only be done with the consent of the original company through licensing agreements.

The legal authorization allows for different registered organizations to produce and distribute similar products or services. There are conditions, however, that see to it that only a certain amount of the products and services and of a given quality are produced. It is an offense known as brand piracy to come up with counterfeit goods under an existing trademark. This may lead to the owner of the trademark prosecuting the law breaker. To avoid fraud incidences and also allow for legal action, trademarks should be recorded with the involved legal bodies. One may use an unregistered trademark and may obtain some rights for It. The business without a registered trademark does not enjoy full legal privileges.

An organization can identify itself by using a word, phrase or a pictorial representation as a trademark. Trademark registration bodies may deny approval of a given trademark based on the laws governing on trademarks. The essence of having a trademark is simply to effect exclusive and distinct identification of products or services. Products and services are identified from a certain source by the use of the trademark used.

Trademarks are usually taken as part of the assets of a particular organization. In some cases, unregistered trademarks are usually limited in the expansion of the use. A trademark usually offers legal undertakings in the production and distribution of a product or service. An organization is protected from fake producers and distributors of the same product or service by a trademark. Most people usually associate products to a given logo or trademark thereby making it an advantage to the business. An organization with a registered trademark is able to expand and extend its products and services to other nations.

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